PDC4S:\2015\Adwords Training\GAW | ||
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00 Introduction | ||
01 Getting to Know AdWords | ||
02 Getting Started | ||
03 Navigating the AdWords Interface | ||
04 Starting Your First Campaign | ||
05 Customizing Your Campaign Settings | ||
06 Creating Your First Ad Group | ||
07 Optimizing Your Ads | ||
08 Researching Keywords | ||
09 Understanding the Auction and Quality Score | ||
10 Using the Google Display Network | ||
11 Tracking Ad Performance | ||
12 Understanding Landing Pages | ||
13 Optimizing for Traffic | ||
14 Optimizing for Conversions | ||
15 Working Offline with AdWords Editor | ||
16 Troubleshooting | ||
17 Conclusion | ||