PDC4S:\2018\Pam Hendrickson - Marketing Roadmap\2. 5 Core Problems | ||
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 1. Introduction - The 5 Core Problems | ||
| 2. Chapter 1 - Build Your Business on the Bedrock of Customer Needs | ||
| 3. Chapter 2 - Unmask the 5 Core Problems of Your Prospects & Customers | ||
| 4. Chapter 3 - Use Data to Craft Your Sales & Marketing Messages | ||
| 5. Walkthroughs - How to Create Your Roadmaps for Step 1, The 5 Core Problems | ||
| 6. Sample Surveys - The 5 Core Problems in Action | ||
| 7. Bonus - Market Research and Viability | ||