 
| PDC4S:\Marketing Courses\Pam Foster - Direct Response Copywriting Course\1 Start Here - Copywriting Defined | ||
|  Up one directory... | ||
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|  1-1 From the instructor.mp4 | ||
|  1-10 Recap.mp4 | ||
|  1-2 Copywriting and the value journey.mp4 | ||
|  1-3 What is copywriting.mp4 | ||
|  1-4 Three fundamental rules of selling.mp4 | ||
|  1-5 Defining the prospect.mp4 | ||
|  1-6 Connecting with the prospect.mp4 | ||
|  1-7 The Big Idea.mp4 | ||
|  1-8 Research overview.mp4 | ||
|  1-9 Secret Simple Formula for a Successful Sales Letter.mp4 | ||
|  ProspectProfile.pdf | ||
|  ResearchChecklist.pdf | ||
|  Slides Module 1.pptx | ||